2022
Sisal Fun Club: Football and Passion
When redesigning Sisal Fun Club, the task was simple: a stylistic refresh, a new app, a landing page, and a dashboard screen. But we didn’t stop at just design—we wanted to tell a story.
This wasn’t just about UI and UX; it was about emotion, nostalgia, and the visceral thrill of sport. The inspiration came from those iconic football moments: the newspaper cover framed on the bedroom wall, the deafening cheers from the stands, the nail biting suspense of a last minute goal.
UX
Service
A Digital Tribute to the Passion of Sport
We took these sensations and digitalized them, blending the materiality of sports culture with a modern UX/UI ecosystem
Research
Before pixels were pushed or wireframes were drawn, we dove into the world of sports fans. Who are they? What drives them? How do they engage with digital experiences?
Key Insights
Emotional Engagement → Sports fans aren’t just users; they’re deeply connected to their teams and experiences. The digital environment had to capture that raw passion.
Real-Time Needs → Live updates, seamless navigation, and instant gratification were non-negotiable.
Gamification & Community → Users don’t just watch sports; they live them. Features had to replicate the excitement of the game, making interactions feel like part of the action.
This research shaped our information architecture, defining how to tell the story of Sisal Fun Club and how to design intuitive interfaces for sports lovers.
Design
Our design philosophy stemmed from printed sports memorabilia, evoking the look and feel of vintage sports newspapers, game tickets, and stadium vibes.
Visual Storytelling: Inspired by sports headlines & printed match reports.
Scalability & Adaptability: A design system that works seamlessly across mobile and desktop platforms.
Bold, Dynamic UI: Sharp typography, strong contrasts, and energetic layouts to bring the exhilaration of the game into digital.
This wasn't just a redesign—it was a love letter to sports culture, captured through graphic design, art direction, and digital interfaces.
Implementation
From Research to Interactive Experience
Information Architecture Optimization → Structuring content for quick access to live updates, games, and challenges.
UX for the Sports Enthusiast → Building intuitive flows that allow users to engage effortlessly with matches, leaderboards, and social features.
Interactive Dashboard & App → Every tap, swipe, and scroll mirrors the excitement of live sports.
The Sisal Fun Club experience is frictionless, putting the focus where it belongs—on the thrill of competition.
CRO (Conversion Rate Optimization)
A well-designed product is great, but a product that converts and retains users is even better. We focused on CRO strategies to ensure that every click, swipe, and interaction was leading users toward deeper engagement and conversions.
By optimizing the entire user journey, we turned casual users into loyal members of the Sisal Fun Club community.
Simplified User Onboarding
Goal: Reduce friction in the signup process.
Solution: A one-tap login with social media and a guided interactive tutorial for new users.
Data-Driven Personalization
Goal: Keep users engaged by showing relevant content.
Solution: AI-driven recommendations based on betting behavior, favorite sports, and past interactions.
Gamification & Rewards
Goal: Increase user retention.
Solution: A tiered rewards system and exclusive challenges for regular users.
Optimized Landing Pages & App Structure
Goal: Improve CTA effectiveness.
Solution: A/B testing of buttons, headlines, and UI layouts to determine the highest-converting design choices.
Real-Time User Engagement Metrics
Goal: Keep users interacting with the platform.
Solution: Push notifications with live updates, personalized betting prompts, and social leaderboard rankings.
This was more than a redesign
Bridging Digital & Emotion → The interface isn’t just functional; it resonates with fans.
Bringing Gamification to the Core → The app doesn’t just show scores; it creates an interactive sports experience.
Personalization Beyond Betting → AI ensures every fan gets a unique experience, making the app an extension of their love for the game.
At its core, Sisal Fun Club is about passion, community, and the thrill of sports—whether you’re watching from the stands, your couch, or your phone.
This wasn’t just a redesign.
This was a digital celebration of the beautiful game.
More Works
(GQ® — 02)
©2024
FAQ
01
What makes you the right fit for my project?
02
Can you manage a full product development lifecycle?
03
What industries have you worked with?
04
How do you ensure design decisions align with business goals?
05
What’s your leadership style as senior UX?
06
Can you help scale a product post-launch?
07
Do you work best as an independent consultant or part of a team?
08
How do we get started?
2022
Sisal Fun Club: Football and Passion
When redesigning Sisal Fun Club, the task was simple: a stylistic refresh, a new app, a landing page, and a dashboard screen. But we didn’t stop at just design—we wanted to tell a story.
This wasn’t just about UI and UX; it was about emotion, nostalgia, and the visceral thrill of sport. The inspiration came from those iconic football moments: the newspaper cover framed on the bedroom wall, the deafening cheers from the stands, the nail biting suspense of a last minute goal.
UX
Service
A Digital Tribute to the Passion of Sport
We took these sensations and digitalized them, blending the materiality of sports culture with a modern UX/UI ecosystem
Research
Before pixels were pushed or wireframes were drawn, we dove into the world of sports fans. Who are they? What drives them? How do they engage with digital experiences?
Key Insights
Emotional Engagement → Sports fans aren’t just users; they’re deeply connected to their teams and experiences. The digital environment had to capture that raw passion.
Real-Time Needs → Live updates, seamless navigation, and instant gratification were non-negotiable.
Gamification & Community → Users don’t just watch sports; they live them. Features had to replicate the excitement of the game, making interactions feel like part of the action.
This research shaped our information architecture, defining how to tell the story of Sisal Fun Club and how to design intuitive interfaces for sports lovers.
Design
Our design philosophy stemmed from printed sports memorabilia, evoking the look and feel of vintage sports newspapers, game tickets, and stadium vibes.
Visual Storytelling: Inspired by sports headlines & printed match reports.
Scalability & Adaptability: A design system that works seamlessly across mobile and desktop platforms.
Bold, Dynamic UI: Sharp typography, strong contrasts, and energetic layouts to bring the exhilaration of the game into digital.
This wasn't just a redesign—it was a love letter to sports culture, captured through graphic design, art direction, and digital interfaces.
Implementation
From Research to Interactive Experience
Information Architecture Optimization → Structuring content for quick access to live updates, games, and challenges.
UX for the Sports Enthusiast → Building intuitive flows that allow users to engage effortlessly with matches, leaderboards, and social features.
Interactive Dashboard & App → Every tap, swipe, and scroll mirrors the excitement of live sports.
The Sisal Fun Club experience is frictionless, putting the focus where it belongs—on the thrill of competition.
CRO (Conversion Rate Optimization)
A well-designed product is great, but a product that converts and retains users is even better. We focused on CRO strategies to ensure that every click, swipe, and interaction was leading users toward deeper engagement and conversions.
By optimizing the entire user journey, we turned casual users into loyal members of the Sisal Fun Club community.
Simplified User Onboarding
Goal: Reduce friction in the signup process.
Solution: A one-tap login with social media and a guided interactive tutorial for new users.
Data-Driven Personalization
Goal: Keep users engaged by showing relevant content.
Solution: AI-driven recommendations based on betting behavior, favorite sports, and past interactions.
Gamification & Rewards
Goal: Increase user retention.
Solution: A tiered rewards system and exclusive challenges for regular users.
Optimized Landing Pages & App Structure
Goal: Improve CTA effectiveness.
Solution: A/B testing of buttons, headlines, and UI layouts to determine the highest-converting design choices.
Real-Time User Engagement Metrics
Goal: Keep users interacting with the platform.
Solution: Push notifications with live updates, personalized betting prompts, and social leaderboard rankings.
This was more than a redesign
Bridging Digital & Emotion → The interface isn’t just functional; it resonates with fans.
Bringing Gamification to the Core → The app doesn’t just show scores; it creates an interactive sports experience.
Personalization Beyond Betting → AI ensures every fan gets a unique experience, making the app an extension of their love for the game.
At its core, Sisal Fun Club is about passion, community, and the thrill of sports—whether you’re watching from the stands, your couch, or your phone.
This wasn’t just a redesign.
This was a digital celebration of the beautiful game.
More Works
(GQ® — 02)
©2024
FAQ
01
What makes you the right fit for my project?
02
Can you manage a full product development lifecycle?
03
What industries have you worked with?
04
How do you ensure design decisions align with business goals?
05
What’s your leadership style as senior UX?
06
Can you help scale a product post-launch?
07
Do you work best as an independent consultant or part of a team?
08
How do we get started?
2022
Sisal Fun Club: Football and Passion
When redesigning Sisal Fun Club, the task was simple: a stylistic refresh, a new app, a landing page, and a dashboard screen. But we didn’t stop at just design—we wanted to tell a story.
This wasn’t just about UI and UX; it was about emotion, nostalgia, and the visceral thrill of sport. The inspiration came from those iconic football moments: the newspaper cover framed on the bedroom wall, the deafening cheers from the stands, the nail biting suspense of a last minute goal.
UX
Service
A Digital Tribute to the Passion of Sport
We took these sensations and digitalized them, blending the materiality of sports culture with a modern UX/UI ecosystem
Research
Before pixels were pushed or wireframes were drawn, we dove into the world of sports fans. Who are they? What drives them? How do they engage with digital experiences?
Key Insights
Emotional Engagement → Sports fans aren’t just users; they’re deeply connected to their teams and experiences. The digital environment had to capture that raw passion.
Real-Time Needs → Live updates, seamless navigation, and instant gratification were non-negotiable.
Gamification & Community → Users don’t just watch sports; they live them. Features had to replicate the excitement of the game, making interactions feel like part of the action.
This research shaped our information architecture, defining how to tell the story of Sisal Fun Club and how to design intuitive interfaces for sports lovers.
Design
Our design philosophy stemmed from printed sports memorabilia, evoking the look and feel of vintage sports newspapers, game tickets, and stadium vibes.
Visual Storytelling: Inspired by sports headlines & printed match reports.
Scalability & Adaptability: A design system that works seamlessly across mobile and desktop platforms.
Bold, Dynamic UI: Sharp typography, strong contrasts, and energetic layouts to bring the exhilaration of the game into digital.
This wasn't just a redesign—it was a love letter to sports culture, captured through graphic design, art direction, and digital interfaces.
Implementation
From Research to Interactive Experience
Information Architecture Optimization → Structuring content for quick access to live updates, games, and challenges.
UX for the Sports Enthusiast → Building intuitive flows that allow users to engage effortlessly with matches, leaderboards, and social features.
Interactive Dashboard & App → Every tap, swipe, and scroll mirrors the excitement of live sports.
The Sisal Fun Club experience is frictionless, putting the focus where it belongs—on the thrill of competition.
CRO (Conversion Rate Optimization)
A well-designed product is great, but a product that converts and retains users is even better. We focused on CRO strategies to ensure that every click, swipe, and interaction was leading users toward deeper engagement and conversions.
By optimizing the entire user journey, we turned casual users into loyal members of the Sisal Fun Club community.
Simplified User Onboarding
Goal: Reduce friction in the signup process.
Solution: A one-tap login with social media and a guided interactive tutorial for new users.
Data-Driven Personalization
Goal: Keep users engaged by showing relevant content.
Solution: AI-driven recommendations based on betting behavior, favorite sports, and past interactions.
Gamification & Rewards
Goal: Increase user retention.
Solution: A tiered rewards system and exclusive challenges for regular users.
Optimized Landing Pages & App Structure
Goal: Improve CTA effectiveness.
Solution: A/B testing of buttons, headlines, and UI layouts to determine the highest-converting design choices.
Real-Time User Engagement Metrics
Goal: Keep users interacting with the platform.
Solution: Push notifications with live updates, personalized betting prompts, and social leaderboard rankings.
This was more than a redesign
Bridging Digital & Emotion → The interface isn’t just functional; it resonates with fans.
Bringing Gamification to the Core → The app doesn’t just show scores; it creates an interactive sports experience.
Personalization Beyond Betting → AI ensures every fan gets a unique experience, making the app an extension of their love for the game.
At its core, Sisal Fun Club is about passion, community, and the thrill of sports—whether you’re watching from the stands, your couch, or your phone.
This wasn’t just a redesign.
This was a digital celebration of the beautiful game.
More Works
©2024
FAQ
What makes you the right fit for my project?
Can you manage a full product development lifecycle?
What industries have you worked with?
How do you ensure design decisions align with business goals?
What’s your leadership style as senior UX?
Can you help scale a product post-launch?
Do you work best as an independent consultant or part of a team?
How do we get started?