Woman In The Garden
Me in borderlands
©2025

About Me

Whether it’s through stunning designs seamless user experiences, I’m dedicated to delivering work that resonates.

Building with Passion

Every project is an opportunity to create impactful, scalable, and innovative solutions.

Product Strategy & UX Leadership

Crafting data-driven, user-focused strategies that align with business goals. From market research to product roadmaps and UX team leadership, I help businesses define, refine, and scale their digital products.

Scalable UX & Digital Experience Design

Creating seamless, intuitive experiences that drive engagement. I design AI-driven applications, enterprise UX systems, and developer-friendly design systems that ensure efficiency and usability at every touchpoint.

Product Development & Growth Optimization

Turning ideas into scalable, high-performing digital products. I work closely with cross-functional teams to ensure smooth design-to-development handoffs, agile execution, and post-launch iteration based on real user insights.

Winned awards and more…

Well, you know, nothing is better than doing a good product, but heading to Dubai to take it is even better…

The Wires Awards 2023

Best product

The Wires Awards 2023

Best product

UX Design Awards

Nominated

UX Design Awards

Nominated

The One Club Young Ones

Honorauble mention

The One Club Young Ones

Honorauble mention

Dubai Design Week

Best innovative solution

Dubai Design Week

Best innovative solution

Web Summit

Nominated product

Web Summit

Nominated product

Mars attack meets AI

Experience

Bridging UX, technology, and strategy to create scalable, user-centric digital solutions.

BlueGPS

Senior UX Engineer & Product Manager

Nov 23 – Present

Leading UX strategy & engineering for real-time location systems (RTLS).

NABA

Adjunct Professor

Aug 24 - Present

Educating the next generation of designers, developers & product strategists.

MINT.AI

UX Researcher & Engineer

Feb 22 - Nov 23

Led product research & UX for AI-driven applications.

Other companies

UX & Product Design Evolution

2016 - Nov 23

Built a strong foundation in UX, product strategy, and digital experience design.

Favourite Tools

My workflow is powered by cutting-edge tools that enhance UX design, product development
and AI-driven user experiences. From rapid prototyping to scalable UX systems, these technologies drive my ability to create impactful digital products.

Framer

Combining design, prototyping, and development in one platform, Framer enables me to create interactive, scalable, and high-performance user experiences.

Figma

Figma is my go-to tool for collaborative UX/UI design, wireframing, and user testing. Its intuitive interface and real-time team collaboration make it essential for seamless workflows.

Visual Studio Code

A powerful, extensible code editor that I use for front-end development, design system implementation, and prototyping with JavaScript, Python, and HTML/CSS. Its flexibility allows for seamless collaboration with development teams.

Maze & Hotjar

For data-driven decision-making, I leverage Maze for prototype testing and Hotjar for heatmaps & user behavior insights, ensuring that design choices are backed by real user feedback.

Midjourney & Stable Diffusion

Exploring the future of AI-assisted creativity, I use Midjourney and Stable Diffusion for concept exploration, AI-driven prototyping, and visual experimentation in UX design.

Federico in mars attack

FAQ

01

What makes you the right fit for my project?

02

Can you manage a full product development lifecycle?

03

What industries have you worked with?

04

How do you ensure design decisions align with business goals?

05

What’s your leadership style as senior UX?

06

Can you help scale a product post-launch?

07

Do you work best as an independent consultant or part of a team?

08

How do we get started?

Lord of the ring meets age of empire

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

Woman In The Garden
Me in borderlands
©2025

About Me

Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.

Building with Passion

Every project is an opportunity to create impactful, scalable, and innovative solutions.

Product Strategy & UX Leadership

Crafting data-driven, user-focused strategies that align with business goals. From market research to product roadmaps and UX team leadership, I help businesses define, refine, and scale their digital products.

Scalable UX & Digital Experience Design

Creating seamless, intuitive experiences that drive engagement. I design AI-driven applications, enterprise UX systems, and developer-friendly design systems that ensure efficiency and usability at every touchpoint.

Product Development & Growth Optimization

Turning ideas into scalable, high-performing digital products. I work closely with cross-functional teams to ensure smooth design-to-development handoffs, agile execution, and post-launch iteration based on real user insights.

Winned awards and more…

Well, you know, nothing is better than doing a good product, but heading to Dubai to take it is even better…

The Wires Awards 2023

Best product

UX Design Awards

Nominated

The One Club Young Ones

Honorauble mention

Dubai Design Week

Best innovative solution

Web Summit

Nominated product

Mars attack meets AI

Experience

Bridging UX, technology, and strategy to create scalable, user-centric digital solutions.

BlueGPS

Senior UX Engineer & Product Manager

Nov 23 – Present

Leading UX strategy & engineering for real-time location systems (RTLS).

NABA

Adjunct Professor

Aug 24 - Present

Educating the next generation of designers, developers & product strategists.

MINT.AI

UX Researcher & Engineer

Feb 22 - Nov 23

Led product research & UX for AI-driven applications.

Other companies

UX & Product Design Evolution

2016 - Nov 23

Built a strong foundation in UX, product strategy, and digital experience design.

Favourite Tools

My workflow is powered by cutting-edge tools that enhance UX design, product development
and AI-driven user experiences. From rapid prototyping to scalable UX systems, these technologies drive my ability to create impactful digital products.

Framer

Combining design, prototyping, and development in one platform, Framer enables me to create interactive, scalable, and high-performance user experiences.

Figma

Figma is my go-to tool for collaborative UX/UI design, wireframing, and user testing. Its intuitive interface and real-time team collaboration make it essential for seamless workflows.

Visual Studio Code

A powerful, extensible code editor that I use for front-end development, design system implementation, and prototyping with JavaScript, Python, and HTML/CSS. Its flexibility allows for seamless collaboration with development teams.

Maze & Hotjar

For data-driven decision-making, I leverage Maze for prototype testing and Hotjar for heatmaps & user behavior insights, ensuring that design choices are backed by real user feedback.

Midjourney & Stable Diffusion

Exploring the future of AI-assisted creativity, I use Midjourney and Stable Diffusion for concept exploration, AI-driven prototyping, and visual experimentation in UX design.

Federico in mars attack

FAQ

What makes you the right fit for my project?

Can you manage a full product development lifecycle?

What industries have you worked with?

How do you ensure design decisions align with business goals?

What’s your leadership style as senior UX?

Can you help scale a product post-launch?

Do you work best as an independent consultant or part of a team?

How do we get started?

Lord of the ring meets age of empire

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

Woman In The Garden
Me in borderlands
©2025

About Me

Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.

Building with Passion

Every project is an opportunity to create impactful, scalable, and innovative solutions.

Product Strategy & UX Leadership

Crafting data-driven, user-focused strategies that align with business goals. From market research to product roadmaps and UX team leadership, I help businesses define, refine, and scale their digital products.

Scalable UX & Digital Experience Design

Creating seamless, intuitive experiences that drive engagement. I design AI-driven applications, enterprise UX systems, and developer-friendly design systems that ensure efficiency and usability at every touchpoint.

Product Development & Growth Optimization

Turning ideas into scalable, high-performing digital products. I work closely with cross-functional teams to ensure smooth design-to-development handoffs, agile execution, and post-launch iteration based on real user insights.

Winned awards and more…

Well, you know, nothing is better than doing a good product, but heading to Dubai to take it is even better…

The Wires Awards 2023

Best product

UX Design Awards

Nominated

The One Club Young Ones

Honorauble mention

Dubai Design Week

Best innovative solution

Web Summit

Nominated product

Mars attack meets AI

Experience

Bridging UX, technology, and strategy to create scalable, user-centric digital solutions.

BlueGPS

Senior UX Engineer & Product Manager

Nov 23 – Present

Leading UX strategy & engineering for real-time location systems (RTLS).

NABA

Adjunct Professor

Aug 24 - Present

Educating the next generation of designers, developers & product strategists.

MINT.AI

UX Researcher & Engineer

Feb 22 - Nov 23

Led product research & UX for AI-driven applications.

Other companies

UX & Product Design Evolution

2016 - Nov 23

Built a strong foundation in UX, product strategy, and digital experience design.

Favourite Tools

My workflow is powered by cutting-edge tools that enhance UX design, product development
and AI-driven user experiences. From rapid prototyping to scalable UX systems, these technologies drive my ability to create impactful digital products.

Framer

Combining design, prototyping, and development in one platform, Framer enables me to create interactive, scalable, and high-performance user experiences.

Figma

Figma is my go-to tool for collaborative UX/UI design, wireframing, and user testing. Its intuitive interface and real-time team collaboration make it essential for seamless workflows.

Visual Studio Code

A powerful, extensible code editor that I use for front-end development, design system implementation, and prototyping with JavaScript, Python, and HTML/CSS. Its flexibility allows for seamless collaboration with development teams.

Maze & Hotjar

For data-driven decision-making, I leverage Maze for prototype testing and Hotjar for heatmaps & user behavior insights, ensuring that design choices are backed by real user feedback.

Midjourney & Stable Diffusion

Exploring the future of AI-assisted creativity, I use Midjourney and Stable Diffusion for concept exploration, AI-driven prototyping, and visual experimentation in UX design.

Federico in mars attack

FAQ

01

What makes you the right fit for my project?

02

Can you manage a full product development lifecycle?

03

What industries have you worked with?

04

How do you ensure design decisions align with business goals?

05

What’s your leadership style as senior UX?

06

Can you help scale a product post-launch?

07

Do you work best as an independent consultant or part of a team?

08

How do we get started?

Lord of the ring meets age of empire

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.