2023
Flora, for plant enthusiast
Flora is an app designed to help plant enthusiasts and caretakers monitor, maintain, and enhance the well-being of their beloved green companions. Flora is integrated with Gizmo, an IoT device which delivers real-time insights on your plant's health. Flora also introduces a unique plant-sitting service, offering users the opportunity to take care of other´s plants. This innovative feature not only fosters a supportive plant care community but also rewards users with valuable bonuses.
UX
Physical
🌿 About the Project
Flora is a digital ecosystem that connects plant lovers with intelligent solutions for plant care.
Everything in your palm!
Whether it’s finding the perfect plant for your space, getting real-time insights into plant health, or even hiring a plant sitter, Flora simplifies plant care with an elegant, user-friendly design.
The project aimed to merge IoT capabilities with a smart, AI-powered plant monitoring system, providing users with tailored recommendations based on environmental data. The integration of Gizmo, a smart sensor that monitors soil moisture, temperature, and light conditions, ensures that every plant gets the attention it deserves—even when its owner is away.
This project was designed with a human-centered approach, ensuring that both experienced plant lovers and beginners can engage with Flora effortlessly.
Problem
Modern life is busy, and caring for plants is often neglected. The challenges faced by users include
Lack of knowledge – Many people don’t know which plants suit their home environment.
Inconsistent care – Forgetting to water, overwatering, or placing plants in poor lighting conditions.
Seasonal changes – Users struggle to adapt their care routines to different seasons.
Finding help – When users travel, their plants are often left without proper care.
Flora set out to solve these problems through smart technology, creating an intuitive, AI-powered assistant that adapts to each user's needs.
Research & Roadmap
To build an intuitive product, Flora's development followed a research-driven process
User Interviews & Surveys – We conducted 30+ hours of interviews with plant owners, beginners, and horticulture experts.
Competitor Analysis – We analyzed existing plant care apps, identifying gaps in user experience and functionalities.
Personas & Empathy Maps – Three key personas were developed to ensure the product catered to a variety of user needs.
Wireframing & Prototyping – Multiple iterations of Flora’s interface were tested to optimize usability.
Usability Testing – Real users interacted with Flora to refine the features before final development.
The research revealed that users needed automation, community-driven engagement, and proactive care suggestions, leading to the creation of Flora’s Smart Plant Assistant.
Design & Community
Flora’s design system was built to ensure consistency, accessibility, and scalability.
Color Palette – Earthy, calming greens to reflect the natural theme.
Typography – A balance between modern readability and organic aesthetic.
Component Library – Buttons, input fields, icons, and illustrations optimized for usability.
Microinteractions – Subtle animations enhance engagement without overwhelming the user.
A design system was essential in maintaining cohesion across the mobile and web platforms, ensuring a seamless user experience from onboarding to daily plant care.
Flora’s ecosystem is more than an app—it’s a community-driven experience where users can:
Share plant care tips with other users.
Hire verified plant sitters when they travel.
Access AI-powered care recommendations tailored to their home environment.
The Gizmo sensor enhances this experience, sending real-time plant health data directly to the app.
Flora isn’t just a plant care app; it’s an intelligent, holistic ecosystem that nurtures both plants and people. By integrating smart technology, behavioral nudges, and a thriving community, Flora makes plant care an effortless, engaging, and rewarding experience.
Whether you’re a beginner plant parent or a seasoned gardener, Flora grows with you.
More Works
(GQ® — 02)
©2024
FAQ
01
What makes you the right fit for my project?
02
Can you manage a full product development lifecycle?
03
What industries have you worked with?
04
How do you ensure design decisions align with business goals?
05
What’s your leadership style as senior UX?
06
Can you help scale a product post-launch?
07
Do you work best as an independent consultant or part of a team?
08
How do we get started?
2023
Flora, for plant enthusiast
Flora is an app designed to help plant enthusiasts and caretakers monitor, maintain, and enhance the well-being of their beloved green companions. Flora is integrated with Gizmo, an IoT device which delivers real-time insights on your plant's health. Flora also introduces a unique plant-sitting service, offering users the opportunity to take care of other´s plants. This innovative feature not only fosters a supportive plant care community but also rewards users with valuable bonuses.
UX
Physical
🌿 About the Project
Flora is a digital ecosystem that connects plant lovers with intelligent solutions for plant care.
Everything in your palm!
Whether it’s finding the perfect plant for your space, getting real-time insights into plant health, or even hiring a plant sitter, Flora simplifies plant care with an elegant, user-friendly design.
The project aimed to merge IoT capabilities with a smart, AI-powered plant monitoring system, providing users with tailored recommendations based on environmental data. The integration of Gizmo, a smart sensor that monitors soil moisture, temperature, and light conditions, ensures that every plant gets the attention it deserves—even when its owner is away.
This project was designed with a human-centered approach, ensuring that both experienced plant lovers and beginners can engage with Flora effortlessly.
Problem
Modern life is busy, and caring for plants is often neglected. The challenges faced by users include
Lack of knowledge – Many people don’t know which plants suit their home environment.
Inconsistent care – Forgetting to water, overwatering, or placing plants in poor lighting conditions.
Seasonal changes – Users struggle to adapt their care routines to different seasons.
Finding help – When users travel, their plants are often left without proper care.
Flora set out to solve these problems through smart technology, creating an intuitive, AI-powered assistant that adapts to each user's needs.
Research & Roadmap
To build an intuitive product, Flora's development followed a research-driven process
User Interviews & Surveys – We conducted 30+ hours of interviews with plant owners, beginners, and horticulture experts.
Competitor Analysis – We analyzed existing plant care apps, identifying gaps in user experience and functionalities.
Personas & Empathy Maps – Three key personas were developed to ensure the product catered to a variety of user needs.
Wireframing & Prototyping – Multiple iterations of Flora’s interface were tested to optimize usability.
Usability Testing – Real users interacted with Flora to refine the features before final development.
The research revealed that users needed automation, community-driven engagement, and proactive care suggestions, leading to the creation of Flora’s Smart Plant Assistant.
Design & Community
Flora’s design system was built to ensure consistency, accessibility, and scalability.
Color Palette – Earthy, calming greens to reflect the natural theme.
Typography – A balance between modern readability and organic aesthetic.
Component Library – Buttons, input fields, icons, and illustrations optimized for usability.
Microinteractions – Subtle animations enhance engagement without overwhelming the user.
A design system was essential in maintaining cohesion across the mobile and web platforms, ensuring a seamless user experience from onboarding to daily plant care.
Flora’s ecosystem is more than an app—it’s a community-driven experience where users can:
Share plant care tips with other users.
Hire verified plant sitters when they travel.
Access AI-powered care recommendations tailored to their home environment.
The Gizmo sensor enhances this experience, sending real-time plant health data directly to the app.
Flora isn’t just a plant care app; it’s an intelligent, holistic ecosystem that nurtures both plants and people. By integrating smart technology, behavioral nudges, and a thriving community, Flora makes plant care an effortless, engaging, and rewarding experience.
Whether you’re a beginner plant parent or a seasoned gardener, Flora grows with you.
More Works
(GQ® — 02)
©2024
FAQ
01
What makes you the right fit for my project?
02
Can you manage a full product development lifecycle?
03
What industries have you worked with?
04
How do you ensure design decisions align with business goals?
05
What’s your leadership style as senior UX?
06
Can you help scale a product post-launch?
07
Do you work best as an independent consultant or part of a team?
08
How do we get started?
2023
Flora, for plant enthusiast
Flora is an app designed to help plant enthusiasts and caretakers monitor, maintain, and enhance the well-being of their beloved green companions. Flora is integrated with Gizmo, an IoT device which delivers real-time insights on your plant's health. Flora also introduces a unique plant-sitting service, offering users the opportunity to take care of other´s plants. This innovative feature not only fosters a supportive plant care community but also rewards users with valuable bonuses.
UX
Physical
🌿 About the Project
Flora is a digital ecosystem that connects plant lovers with intelligent solutions for plant care.
Everything in your palm!
Whether it’s finding the perfect plant for your space, getting real-time insights into plant health, or even hiring a plant sitter, Flora simplifies plant care with an elegant, user-friendly design.
The project aimed to merge IoT capabilities with a smart, AI-powered plant monitoring system, providing users with tailored recommendations based on environmental data. The integration of Gizmo, a smart sensor that monitors soil moisture, temperature, and light conditions, ensures that every plant gets the attention it deserves—even when its owner is away.
This project was designed with a human-centered approach, ensuring that both experienced plant lovers and beginners can engage with Flora effortlessly.
Problem
Modern life is busy, and caring for plants is often neglected. The challenges faced by users include
Lack of knowledge – Many people don’t know which plants suit their home environment.
Inconsistent care – Forgetting to water, overwatering, or placing plants in poor lighting conditions.
Seasonal changes – Users struggle to adapt their care routines to different seasons.
Finding help – When users travel, their plants are often left without proper care.
Flora set out to solve these problems through smart technology, creating an intuitive, AI-powered assistant that adapts to each user's needs.
Research & Roadmap
To build an intuitive product, Flora's development followed a research-driven process
User Interviews & Surveys – We conducted 30+ hours of interviews with plant owners, beginners, and horticulture experts.
Competitor Analysis – We analyzed existing plant care apps, identifying gaps in user experience and functionalities.
Personas & Empathy Maps – Three key personas were developed to ensure the product catered to a variety of user needs.
Wireframing & Prototyping – Multiple iterations of Flora’s interface were tested to optimize usability.
Usability Testing – Real users interacted with Flora to refine the features before final development.
The research revealed that users needed automation, community-driven engagement, and proactive care suggestions, leading to the creation of Flora’s Smart Plant Assistant.
Design & Community
Flora’s design system was built to ensure consistency, accessibility, and scalability.
Color Palette – Earthy, calming greens to reflect the natural theme.
Typography – A balance between modern readability and organic aesthetic.
Component Library – Buttons, input fields, icons, and illustrations optimized for usability.
Microinteractions – Subtle animations enhance engagement without overwhelming the user.
A design system was essential in maintaining cohesion across the mobile and web platforms, ensuring a seamless user experience from onboarding to daily plant care.
Flora’s ecosystem is more than an app—it’s a community-driven experience where users can:
Share plant care tips with other users.
Hire verified plant sitters when they travel.
Access AI-powered care recommendations tailored to their home environment.
The Gizmo sensor enhances this experience, sending real-time plant health data directly to the app.
Flora isn’t just a plant care app; it’s an intelligent, holistic ecosystem that nurtures both plants and people. By integrating smart technology, behavioral nudges, and a thriving community, Flora makes plant care an effortless, engaging, and rewarding experience.
Whether you’re a beginner plant parent or a seasoned gardener, Flora grows with you.
More Works
©2024
FAQ
What makes you the right fit for my project?
Can you manage a full product development lifecycle?
What industries have you worked with?
How do you ensure design decisions align with business goals?
What’s your leadership style as senior UX?
Can you help scale a product post-launch?
Do you work best as an independent consultant or part of a team?
How do we get started?